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#1: A short write-up (1-Page Max) explaining why you chose this page - the concept, layout, visual design, copy, and any other key decisions you made. We want to understand your reasoning, not just see the final result. #2: Create 1 functional HTML file containing the LP. #3: A short write-up covering, for each of the 3 tests: - Why you chose this test - Which KPIs you would use #4: 3 functional HTML files, one per variant. Each should be a complete, standalone LP based on your Assignment #1 page, with the single change you are testing applied. Deadline - 3 days